Mood board for 2am by Poema

Post it notes storyboard



Target Audience Profile

Gender-girls

Personality - happy, dreamy, ambitious

Ambitions of future -  steady career/ enjoyable

Type of fashion shops - h and m/ new look

Weekend activities - bowling, swimming

Job, subjects at school - art, drama, music, english

Age - 14-19

Food/drink preferences - italian/japanese

Pitch for Final idea

My final idea is having a young teenage girl as the lead character in the song's narrative. I will have parallel editing used between her singing, and the narrative going on at the same time. The narrative will have the events which happened during the day, and she shall be singing and reminiscing. I am going to use aspects of he countryside as it fits the genre. In the narrative I will have her with a boy, mabe they went out.

Peer Feedback

Three ideas I like: Girl wearing skate dress - I like the idea of a retro theme, maybe not too in the present, therefore the costume is a key element in the music video which I would like to get right.

Over dramatic girl rolling around on her bed - When I first heard the song, I imagined this, and I think this fits in well with the genre of the song.

Girl in room watching + waiting for the boy by the window - The anticipation is significant, and I think it would work well with the lyrics.

I like the fact that the mood is humorous yet sad.