Mood board for 2am by Poema

Post it notes storyboard



Target Audience Profile

Gender-girls

Personality - happy, dreamy, ambitious

Ambitions of future -  steady career/ enjoyable

Type of fashion shops - h and m/ new look

Weekend activities - bowling, swimming

Job, subjects at school - art, drama, music, english

Age - 14-19

Food/drink preferences - italian/japanese

Pitch for Final idea

My final idea is having a young teenage girl as the lead character in the song's narrative. I will have parallel editing used between her singing, and the narrative going on at the same time. The narrative will have the events which happened during the day, and she shall be singing and reminiscing. I am going to use aspects of he countryside as it fits the genre. In the narrative I will have her with a boy, mabe they went out.

Peer Feedback

Three ideas I like: Girl wearing skate dress - I like the idea of a retro theme, maybe not too in the present, therefore the costume is a key element in the music video which I would like to get right.

Over dramatic girl rolling around on her bed - When I first heard the song, I imagined this, and I think this fits in well with the genre of the song.

Girl in room watching + waiting for the boy by the window - The anticipation is significant, and I think it would work well with the lyrics.

I like the fact that the mood is humorous yet sad.



Hype Williams

Music videos by Hype Williams


Coldplay Viva La Vida
Released: 25th May 2008

 This music video uses numerous close-ups on the lead singer, establishing him as the main artist. He used a bold backdrop, with a slight variation of colour. There are no banners in this music video, an element Hype Williams is known for. The music video consists of only the group Colplay, and no one else, which brings focus on to them, and their music. There are quick cuts used throughout, which helps to create a fast pace to the music video.

Ke$ha We R Who We R

Released: 22nd October 2010        

 In Ke$ha's music video, Hype Williams uses numerous quick flash cuts on the lead singer, as well as close-ups on her face, and make-up. The music video consists of bold, and bright colours, set in the night, in an urban environment.There are lots of dancers, men and women, as well as the lead singer, which differs to Coldplay's music video.

                           

Kanye West Heartless 

Released: 5th November 2008 

In 'Heartless', Williams uses a cartoon element, instead of people, though he bases the lead cartoon on Kanye West. The colours used here are very bold and bright. There are lots of close-ups of West throughout, at the song is telling a narrative based on his character. There are  numerous dancing girls used, whose bodies heighten voyeurism, as they are made to look very attractive. The song is slower paced. The music video still has a sense of flash within it. This is used through the lighting on the girls.



 

Jay-Z and Alicia Keys Empire State Of Mind

Released: 20th October 2009

Williams uses bald banners at the top and below, which coincide with the black and white theme used at the start and in the middle of the music video. At the end, when Willaims introduces colour, the banners are still used and they mae an effective contrast. There are quick cuts used, when they show the different architecture of New York. Some of the pictures uses over-lap instead of having flash cuts. The music video consists of  two lead singers, taking up the role as dancers as well.Throughout there has been use of close-ups and wide shots on both artists. They are both dressed to look attractive.

Auteur Theory

The auteur theory originates from France, and means author,  which means that the director's film reflects their creative vision.

An auteur is a film maker who's style is reflected within their film, and creates a signature, or distinctive  auteur status for them. They have a personal, signature style, which helps for them to have creative control over their work. They cannot create a whole production on their own, instead they collaborate with others, and team up with writers, cinematographer and actors , but the directors is still an auteur in a way that they control everyone and everything in the production.

Alfred Hitchcock

Hitchcock is regarded as an auteur. In his films, he frequently addresses violence, murder and psychology.  He was concerned with technique through the use of shot size, framing, composition, camera angle, camera movement and focus.

He positioned the camera, so it could mimic a person's gaze, forcing viewers to engage in a form of voyeurism.  He framed shots to manipulate the feelings of the audience and maximise their fear, anxiety and empathy.

He composed his shots to emphasise visual details that were significant to the narrative, or sometimes he would insert false ideas into the audience's mind.

His films include Rear Window, Strangers on a Train and The Birds.

Hype Williams

Harold 'Hype' Williams is an American music video and film director. His signature style used is the fisheye lens, distorting the camera view around the central focus. He also placed shots in regular wide screen ratio while a second shot is split and placed in the upper and lower bars.

Since 2003, he used a new signature style combining a centre camera focus on the artists body from the torso upward, and a solid color background, with a soft color in the centre of the background, giving a sense of illumination of the background by the foreground subject

His music videos include Empire State of Mind by Jay-Z and Alecia Keys,  Viva La Vida by Coldplay and Gold Digger by Kanye West and Jamie Foxx.